SODA Fashion Haus

Smith Madden collaborated with SODA Fashion Haus to build an elevated brand and digital presence, encapsulating the boutique’s refined style and customer-focused approach. With a focus on creating a seamless and memorable user experience, Smith Madden developed a custom Shopify website, carefully styled to reflect SODA's commitment to sophisticated, high-quality fashion.

The partnership included a comprehensive brand strategy and identity development, from logo creation to defining SODA's mission and customer personas. Smith Madden crafted an impactful visual identity, along with optimised digital and print assets, which captured SODA’s unique elegance and individuality.

For the digital launch, Smith Madden implemented targeted Google and Meta advertising campaigns, reaching SODA’s ideal audience with custom-designed ads and effective re-marketing strategies. This full-scale project ensured a cohesive, high-quality experience across all customer touchpoints, positioning SODA Fashion Haus as a go-to destination for trend-setting women on the Sunshine Coast.

Through ongoing support, Smith Madden continues to help SODA Fashion Haus maintain a dynamic and engaging online presence, keeping its brand aligned with evolving trends and customer expectations.

Photographer + Videographer: Timothy Birch Studios