Islington Hotel
Primely positioned in South Hobart sits the Islington Hotel, a premier Tasmanian boutique hotel. A luxury adults-only stay, the Islington Hotel presents a sensory experience. Its 11 unique rooms are richly characterised by their eclectic style and exceptional features, and the Islington kitchen promises fine dining that is focused on providing locally, ethically and sustainably sourced premium produce.
First established in 1847, this historic boutique hotel was recently entrusted to the prominent La Vie Hotels & Resorts management company. Seeking to breathe life back into the celebrated hotel, Smith Madden Creative Agency was engaged to elevate the hotel’s brand positioning.
Media production included art direction, talent management, and the delivery of ad-worthy videography and photography that told the story of a romantic Tasmanian getaway. A website redesign, copywriting refresh, and social media strategy were subsequently implemented to showcase the hotel’s unique offering and entice their audience to book a special stay.
SCOPE OF WORK
