About Us.
Welcome to Smith Madden.
We invite you to explore a partnership that redefines conventional marketing and focuses on premium services.
Designed to position your brand ahead of your competition, we prioritise excellence. A locally based team with global experience, we maintain an entirely in-house operation. Our focus on long-term growth drives us to integrate strategy with creativity for impactful brand narratives that are tailored for success, beyond immediate goals.
At Smith Madden, we bridge the marketing-sales gap by delivering more than quick aesthetic solutions. We offer a trust-based partnership dedicated to elevating your brand with precision, creativity and impact. Join us in shaping your brand’s future, and experience going beyond the transactional to create lasting collaborations.
Why work with us?
Full-service at a premium level
Our team is dedicated to providing a full-service, premium experience — a direct reflection of the uncompromising quality of work we deliver. We exclusively collaborate with clients who share our dedication to achieving excellence and longevity in their respective industries.
Our commitment goes beyond the ordinary, as we invest time in meticulously crafting strategies and campaigns that meet immediate goals and sets the foundation for enduring success. The level of expertise embedded in our team, boasting decades of collective experience, ensures that our clients receive not just a service but a partnership built on trust, proficiency, and a shared vision for sustained growth.
Strategy first
Our commitment to a strategy-first approach sets us apart in the realm of branding and marketing. Our focus is on long-term goals, ensuring that every campaign is intricately backed by a robust strategy aligned with both sales and marketing objectives. Our rejection of ‘tick and flick’ projects not only sets the precedent for clients focused on sustained success, but also sets an expectation on strategic delivery that cultivates longevity.
Data driven, we focus on continuous analysis and adjustment to ensure that we are remaining agile and innovative to yield the best results possible from your campaigns.
A contemporary lens
We bring a contemporary lens to the realm of branding and marketing, infusing innovation and modernity into every facet of our approach. In an ever-evolving landscape, we understand the significance of staying ahead of trends, embracing cutting-edge technologies, and adapting strategies to resonate with today’s dynamic audiences.
Our contemporary perspective allows us to craft brand narratives that not only capture attention but also remain relevant and engaging. With an innate curiosity, our team consistently educates ourselves to remain ahead of the curve and leverage the latest insights that will position our clients at the forefront of their industries.
Locally based with global reach
Our entire team at Smith Madden is physically based in our Queensland head office, with zero outsourcing. Despite our Sunshine Coast location, our extensive national client base and global experience set us apart. With over 50 years of combined industry experience across cities like Brisbane, Sydney, Melbourne, New York, London, and Dubai, our team possesses the knowledge, connections, and expertise to represent global brands.
This unique blend of skills and cultural understanding guarantees seamless execution of campaigns at the highest quality, ensuring brands stand out globally and stay ahead of emerging trends.
Awards & Recognitions
Executive Committee - Maroochydore Chamber of Commerce 2023-24
Executive Committee + Sponsor - Wishlist Spring Carnival 2021-24
Finalist Small Business Award - Sunshine Coast Business Women’s Network Awards 2023
Finalist Creative Industries - Sunshine Coast Business Awards 2024
Our Team.
Lauren Molloy
Owner + Managing Director
Lauren’s role as Owner and Managing Director of Smith Madden is a testament to her visionary leadership and commitment to excellence. Throughout Lauren’s career she has amassed invaluable experience in various leadership positions within communications agencies and global hospitality groups.
Fuelled by an entrepreneurial spirit, Lauren previously led her own marketing and PR agency in Sydney. The success of this agency laid a solid foundation for the inception of Smith Madden, reflecting a commitment to delivering exceptional services in a space where creativity and innovation thrive. Lauren’s leadership is characterised by a forward-thinking approach to strategy, working with her team to embrace unique opportunities and challenges for their valued clients.
Lauren is passionate about local businesses. She is on the executive committee of the Maroochydore Chamber of Commerce and Wishlist Spring Carnival, as well as an active member of the Sunshine Coast Business Womens Network (SCBWN). Lauren was a finalist in B&T’s 30 Under 30 Entrepreneur Awards and the SCBWN Small Business Awards.
Tara Welsh
Account Director
With over two decades of experience, Tara is a seasoned creative and strategic thinker dedicated to bringing brands to life. As an agency lead, Tara assumes responsibility for developing and executing strategies aimed at nurturing and expanding client partnerships. Tara’s approach is characterised by empathy and a client-centric focus, driven by tangible results and a knack for delivering engaging and impactful brand experiences.
Tara’s expertise spans various sectors, including fashion, beauty, lifestyle, hospitality, financial and professional services. Drawing from her extensive background in both agency and client roles, Tara possesses a comprehensive understanding of branding and marketing dynamics. From defining business visions and goals, to crafting cohesive brand strategies and guiding creative teams through campaign execution, she demonstrates versatility and adeptness in navigating diverse project landscapes.
Tara's genuine passion for the creative process shines through as she leads a team of like-minded creatives, united by a shared vision for bringing brands to life.
Sophie Perichová
Digital Marketing Manager
Sophie is a results-driven Global Digital Marketing Manager with a proven track record of driving growth through innovative digital strategies. With over nine years of experience, including a recent role as Global Marketing Manager for Australia's leading telehealth provider, she brings a deep understanding of digital marketing, paid media, digital PR and SEO.
Sophie excels in managing complex digital campaigns across Meta and Google platforms, leveraging data-driven insights to optimise performance and ROI.
Her expertise in marketing automation tools like HubSpot and Marketo, combined with her strong leadership skills, enables her to deliver exceptional results for her clients. A strategic thinker with a passion for digital innovation, Sophie is eager to contribute her skills to brands aligned with her values.
Cherie Allan
Senior Graphic Designer
Cherie brings over 12 years of expertise to her role as a Senior Graphic Designer, with skills developed across diverse environments including freelancing, ad agencies, in-house positions, and creative studios.
Motivated by the stories and individuals behind the brands she collaborates with, Cherie thrives on witnessing their business triumphs. Cherie's work focuses around client collaboration throughout the creative process, allowing design objectives to be met with unparalleled creativity, innovation, and impactful results every time. As the lead of Smith Madden’s creative team, Cherie finds her niche in crafting compelling visual identities and exploring the science behind brand psychology.
Ruby Fairweather
Graphic Designer
Ruby Fairweather carries over eight years of expertise in graphic design and digital marketing. Her tenure as Senior Graphic Designer and Digital Marketer in fashion highlights her proficiency in transforming creative concepts into impactful visual experiences that resonate deeply with clients and audiences. With a Bachelor of Arts & Business, Ruby understands the importance of crafting captivating marketing materials that aligns with business goals.
Ruby’s creative spirit shines through in every project. Her passion for exploring new trends and pushing creative boundaries are evident her commitment to delivering high-quality, innovative design solutions that elevate the agency's reputation and client satisfaction. In the office, Ruby’s kind nature and positive attitude fosters a caring and collaborative work environment.
Kali Lovell
Website Developer
Kali is the experienced Website Developer we work with at Smith Madden. With over 10 years of experience, and a Bachelor of Design and Communication, of Kali specialises in crafting high-converting websites that transform passion into profit.
Her focus is on strategy and personalisation. Working across WordPress, Squarespace and Shopify, Kali’s versatile skill set allows her to build the perfect platform for your business. Her commitment is to elevate your brand across all aspects - from aesthetics to commercial success - delivering exceptional returns on investment while simplifying your marketing efforts. Kali is the technical support to the website designers, developing, testing, optimising and managing the functionality of our websites.
Chelsey Holden
Content Marketer
Chelsey Holden is a motivated and creative Content Marketer, known for her passion for storytelling, digital marketing and strategic thinking. She excels in developing and executing content strategies to drive engagement, brand awareness, and lead generation.
Her journey into marketing began in fashion, where she transitioned from managing the online store to creating compelling copy, igniting her love for marketing. At Smith Madden, Chelsey specialises in SEO, content development, website management, email marketing campaigns, and market research. Her dedication ensures impactful and engaging content, contributing to the growth and success of Smith Madden's clients.
Timothy Birch
Media Producer
Timothy is a Sydney born creative who resides on Queensland’s Sunshine Coast. With a Bachelor of Digital Design, he dived straight into agency life, honing his skills as a Graphic Designer. Now, with a decade of industry experience, Tim has expanded his creative repertoire, working with Smith Madden to provide photography, videography, and public art.
He has collaborated with leading agency directors and contributed to events such as The Design Conference AGDA Ideas, Maroochy Music & Visual Arts Festival, and The MET. Notably, he created his debut short film, "What Now?", for Horizon festival's "Home Grown" series and was an artist-in-residence at Sun Central in 2020. As Media Producer, Tim applies his creative leadership to plan and oversee the production of various media content, from film and TV to digital platforms and live events.
