Sole Restaurant
Sole Restaurant, a relaxed seafood dining spot, brings ocean-to-plate freshness to the charming town of Seaside, Marcoola, nestled along the Sunshine Coast. Founded by Sarah and David, the accomplished proprietors behind the beloved Velo Project cafe in Mooloolaba, Sole Restaurant marks their second hospitality endeavour in the area, committed to serving the local community with wholesome fare.
For crafting Sole Restaurant's brand identity, a Sunshine Coast Marketing Agency who understood the local audience was enlisted. Smith Madden Creative Agency meticulously curated brand colour palettes and guidelines, alongside crafting a bespoke logo inspired by the iconic sole fish. Our expertise extended to designing cohesive visual communication elements such as email signatures, business cards, restaurant signage, menu layouts, apron designs, and social media templates.
As part of the launch strategy, a comprehensive digital marketing plan was devised. This involved leveraging insights and tips on social media engagement to cultivate a dedicated following. Paid media management was key to their strategy, with targeted digital marketing campaigns on Facebook and Instagram, skilfully executed, to attract new prospects and re-engage with existing patrons. The results were impressive, with heightened follower engagement, increased reservations, and a surge in repeat business for the restaurant.
Through the collaborative efforts of Smith Madden Creative Agency as a brand identity agency, and the strategic initiatives led by the digital marketing agency, Sole Restaurant successfully established its presence as a favourite Sunshine Coast restaurant, thanks to a well-crafted blend of visual communication, media production, and performance analysis.
Sole Restaurant Website | Sole Restaurant Google Business | Sole Restaurant Instagram | Sole Restaurant Facebook
SCOPE OF SERVICES
Brand Strategy / Marketing Strategy / Brand Identity / Logo Design / Visual Communication / Media Production / Paid Media / Performance Analysis
CLIENT REVIEW
“Amazing local business that has helped our new business in marketing. Lauren is super professional and very knowledgable. Highly recommend!”
Sarah Nash
Owner, Sole Restaurant
