About Us

Welcome to Smith Madden.

We invite you to explore a partnership that redefines conventional marketing and focuses on premium services.

Designed to position your brand ahead of your competition, we prioritise excellence. A locally based team with global experience, we maintain an entirely in-house operation. Our focus on long-term growth drives us to integrate strategy with creativity for impactful brand narratives that are tailored for success, beyond immediate goals.

At Smith Madden, we bridge the marketing-sales gap by delivering more than quick aesthetic solutions. We offer a trust-based partnership dedicated to elevating your brand with precision, creativity and impact. Join us in shaping your brand’s future, and experience going beyond the transactional to create lasting collaborations.

Why work with us?

Full-service at a premium level

Our team is dedicated to providing a full-service, premium experience — a direct reflection of the uncompromising quality of work we deliver. We exclusively collaborate with clients who share our dedication to achieving excellence and longevity in their respective industries.

Our commitment goes beyond the ordinary, as we invest time in meticulously crafting strategies and campaigns that meet immediate goals and sets the foundation for enduring success. The level of expertise embedded in our team, boasting decades of collective experience, ensures that our clients receive not just a service but a partnership built on trust, proficiency, and a shared vision for sustained growth.

Strategy first

Our commitment to a strategy-first approach sets us apart in the realm of branding and marketing. Our focus is on long-term goals, ensuring that every campaign is intricately backed by a robust strategy aligned with both sales and marketing objectives. Our rejection of ‘tick and flick’ projects not only sets the precedent for clients focused on sustained success, but also sets an expectation on strategic delivery that cultivates longevity.

Data driven, we focus on continuous analysis and adjustment to ensure that we are remaining agile and innovative to yield the best results possible from your campaigns.

A contemporary lens

We bring a contemporary lens to the realm of branding and marketing, infusing innovation and modernity into every facet of our approach. In an ever-evolving landscape, we understand the significance of staying ahead of trends, embracing cutting-edge technologies, and adapting strategies to resonate with today’s dynamic audiences.

Our contemporary perspective allows us to craft brand narratives that not only capture attention but also remain relevant and engaging. With an innate curiosity, our team consistently educates ourselves to remain ahead of the curve and leverage the latest insights that will position our clients at the forefront of their industries.

Locally based with global reach

Our entire team at Smith Madden is physically based in our Queensland head office, with zero outsourcing. Despite our Sunshine Coast location, our extensive national client base and global experience set us apart. With over 50 years of combined industry experience across cities like Brisbane, Sydney, Melbourne, New York, London, and Dubai, our team possesses the knowledge, connections, and expertise to represent global brands.

This unique blend of skills and cultural understanding guarantees seamless execution of campaigns at the highest quality, ensuring brands stand out globally and stay ahead of emerging trends.

Awards & Recognitions

  • Executive Committee - Maroochydore Chamber of Commerce 2023-24

  • Executive Committee + Sponsor - Wishlist Spring Carnival 2021-24

  • Finalist Small Business Award - Sunshine Coast Business Women’s Network Awards 2023

  • Finalist Creative Industries - Sunshine Coast Business Awards 2024

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  • Marriott International

    KIMBERLEY ROBERTS
    Brisbane Luxury Portfolio Director

    ’The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three day, and the team also provided incredible support with the shoot - the styling, the models, the briefing… everything was perfect!

    Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.’

  • Nguyen Brothers

    YEN NGUYEN
    Portfolio Restaurant Owner

    ‘Smith Madden has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise.

    The team work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!’

  • La Vie Hotels & Resorts

    SHELLIA CHANG
    Head Of Australasia Sales + Commercial

    ‘We continue to work with Smith Madden across multiple marketing, website design, and media productions projects for the hotels we represent nationwide. The team is always a pleasure to partner with and continuously produces high quality work.

    They are organised, keep us well informed, and are flexible to our needs. Each hotel of ours has its own unique identity, and the team at Smith Madden not only understands each brand personality, but they find clever ways to creatively and strategically communicate key messages through powerful storytelling.’

  • Foraged For You

    SEAN AUSTIN
    Co-Owner

    ‘Smith Madden sets the gold standard in graphic design and social media presence, blending traditional aesthetics with cutting-edge digital artistry. Their work is not just visually stunning but impactful, resonating across audiences and pushing creative boundaries. On social media, they engage with a strategic mix of informative and visually compelling content, creating a vibrant community of followers and transforming every post into a showcase of innovation.

    Their approach to customer engagement is personal and memorable, turning interactions into lasting connections. Smith Madden stands out not just for their exceptional design work but for their ability to inspire and lead in the digital landscape. They are more than a service provider; they are a source of inspiration and a partner in elevating brands to new heights.’

  • Ray White

    DAN SOWDEN

    Owner & Principal of Ray White Maroochydore & Buderim

    ‘Smith Madden are first class to work with. They provide a number of creative and marketing solutions for our business at Ray White Maroochydore. Highly recommend!’

  • Bunker Specialty Coffee Co.

    KATE SULTY
    Owner

    ‘Smith Madden are personable, professional and truly a step above the rest. They understand our requests and briefs instantly and often preempt exactly what we need. We have found dealing with the team to be a smooth and seamless process. Everything is understood instantly with no painful back and forths. They have a knack for exceeding expectations.

    Since first choosing to work with Smith Madden our scope of works has grown considerably. We have been absolutely blown away by everything they have created for us. We 100% recommend Smith Madden - you’ll be in very good hands!’

  • Havana Haus

    CHLOE HUTCHISON
    Owner

    ‘We engaged Smith Madden Creative Agency for the pre-launch and launch of our photography studio and production house, Havana Haus based in Coolum Beach. Given we are a unique space with many versatile and creative offerings, we needed to find the right team who aligns with our ethos and values, and who have an eye for detail within the creative industry, as well as the knowledge and experience to showcase our studio to the right people. We have engaged with Smith Madden for PR, ambassadorships, event planning of our launch night, paid ads, email marketing, and continuation of brand refinement and strategy.

    The team at Smith Madden have the creative and marketing bones we need and love, and have grown our studio immensely with their skills and leadership in the space. We look forward to what the future has to offer with Smith Madden.’

  • Studio Collective

    MELISSA PARK
    Owner

    ‘I’ve worked with Smith Madden on a few different occasions and have also recommended them to our clients. They are professional, great to deal with and most importantly amazing at what they do!! I highly recommend them.’

  • Pippa Colman Family Law

    PIPPA COLMAN - Director

    'We recently had the pleasure of working with Smith Madden on our company rebrand process and can confidently say they exceeded our expectations. Their deep understanding of our brand led to a very appealing website design that perfectly aligned with our goals and what we were hoping to achieve.

    Communication and transparency were evident throughout the whole process and their dedication to success and having a happy client was what impressed us the most. We are excited to continue working with Smith Madden in the future and would highly recommend their services.'

Let’s make
something memorable.

Connect with us.

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