Lucio’s Marina

Smith Madden partnered with Lucio's Marina to execute a comprehensive brand refresh that spanned multiple touchpoints, seamlessly integrating the restaurant's rich Italian heritage with contemporary design elements. Leveraging their expertise in branding and marketing strategy, Smith Madden developed a cohesive approach that elevated Lucio's Marina’s visual identity while reinforcing its connection to Northern Italy’s culinary traditions.

The project encompassed Brand and Marketing Strategy, Re-Brand, Visual Communications, and custom illustrations, all of which were meticulously rolled out across the restaurant and bar menus, signage, greaseproof paper, and postcards. Smith Madden ensured that each branding element, from print materials to in-venue assets, aligned with the restaurant’s refreshed identity.

In collaboration with Timmothy Birch Studio, Smith Madden oversaw media production, including art direction, styling, photography, and videography, to capture the essence of Lucio’s Marina’s new menu.

Their work extended to digital platforms, where they handled the website design and development, copywriting, SEO and booking functions, delivering an intuitive and functional user experience while showcasing the restaurant’s distinctive brand.

Smith Madden also managed meta and Google PPC ads, ensuring a targeted and efficient digital marketing strategy that boosted Lucio's Marina's online visibility and engagement. Through this holistic approach, Smith Madden successfully brought Lucio's Marina’s brand evolution to life, blending tradition with modern sophistication to create a unified and captivating presence across both physical and digital platforms.