In Curtains
In Curtains has always been dedicated to outstanding service and impeccable craftsmanship. Their recent rebrand wasn't just about aesthetics; it was about reflecting their 40 years of unwavering commitment to their clients, and their commitment to the future of their service. Aligning their visual identity with the premium quality and style their clients have come to love, Smith Madden were proud to unveil the stunning rebrand for this client.
It was essential that In Curtains’ new branding reflected their company pillars of quality, longevity and luxury.
In Curtains exudes quality, and showcases their commitment to delivering products and services that are premium. Quality was effectively reflected by integrating it into their visual elements and experiential aspects of the brand's identity.
With 40 years of history, the In Curtains brand needs to be just like their products - built to last. A timeless and enduring brand identity has been formed through a refresh that avoids fleeting trends, instead opting for a design that will remain relevant and appealing for years to come.
Premium materials, elegant design, outstanding service, and an air of exclusiveness all contribute to the perception of luxury. Luxury is embodied in the rebrand through elements that evoke exclusivity and sophistication. This rebrand aims to makes customers feel that they are investing in a superior, high-end experience.
Leading the industry in an ever-changing marketplace, it was important that the In Curtains rebrand translated across their digital touch points. The rebrand serves as a strategic response to the changing digital landscape and the evolving needs of their client base. The new brand allows In Curtains refresh its image and demonstrate its growth, while ensuring that the brand remains competitive, offering a superior user experience, and effectively communicating its commitment to quality in the online space.
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