Herbelle Skincare

Herbelle Skincare partnered with Smith Madden to execute a comprehensive brand and marketing strategy that covered the pre-launch, launch, and post-launch phases. Utilising their extensive expertise in marketing and design, Smith Madden crafted a tailored approach that effectively promoted Herbelle Skincare’s unique eco-luxe offerings while maintaining a cohesive and compelling brand identity.

The strategy included in-depth market analysis, a holistic digital marketing mix for 2024, and a robust social media strategy. Smith Madden also concentrated on public relations, digital advertising, email marketing, brand collaborations, and industry calendar events, ensuring that every aspect of the marketing plan was synchronised and targeted to maximise Herbelle Skincare’s visibility and audience engagement.

Smith Madden’s graphic design services were instrumental in enhancing Herbelle Skincare’s brand identity. The agency designed visually captivating post cards and digital components that reflected the brand’s sophisticated, eco-luxe image and effectively communicated key messages.

For the website, Smith Madden provided comprehensive copywriting services, ensuring that all content was engaging and aligned with Herbelle Skincare’s brand voice. The agency also handled the website design and development, creating a user-friendly e-commerce site that facilitated seamless online shopping experiences.

In terms of media production, Smith Madden managed art direction, partnering with Taylah Golden on photography, and videography to create high-quality visuals that highlighted Herbelle Skincare’s products and brand story for their website and marketing material.

Smith Madden provided comprehensive packaging design services for Herbelle Skincare, encompassing every stage of the process to ensure a cohesive and appealing product presentation. They developed brand-aligned design concepts, including material selection and structural design, and created engaging labels and graphics. The agency managed all aspects of print production, from choosing materials and overseeing print tests to ensuring quality control and coordinating with suppliers.

This comprehensive approach ensured that Herbelle Skincare established a strong brand presence, effectively engaged its target audience, and drove business growth throughout all phases of its marketing journey.