BASK Restaurant & Bar

Smith Madden partnered with BASK Restaurant & Bar to redefine the dining experience by creating a sophisticated digital and visual identity that truly reflects the restaurant’s dedication to exceptional cuisine and hospitality. The project centred on developing an engaging, user-centric online presence that not only captures BASK’s refined brand ethos but also drives increased reservations and elevates its market presence.

At the core of the initiative was a custom website design and development solution. Smith Madden built a sleek, modern website that is as intuitive on mobile devices as it is on desktop, ensuring effortless navigation and an integrated table booking system. Attention to search engine optimisation has further enhanced the site’s ability to reach diners, solidifying BASK’s position as a premier dining destination.

Complementing the digital platform, our expert copywriting team crafted compelling narratives for press articles, website content, and ad campaigns. Each piece of copy was thoughtfully written to communicate the restaurant’s unique culinary story and inviting atmosphere, resonating with both loyal patrons and new visitors.

The visual communications strategy brought BASK’s brand to life through on-trend, engaging creative assets. From dynamic video content and stunning photography to result in on-brand ad designs, every element was created to showcase the restaurant’s vibrant ambiance and upscale dining experience.

A comprehensive digital marketing strategy was implemented, featuring both always-on and promotional tactics to ensure continuous audience engagement. Through targeted Google and Meta Ads management—spanning prospecting and re-marketing on Facebook, Instagram, and Google—the campaign successfully boosted online presence and increased bookings.

In parallel, a short relocation public relations strategy was deployed. Smith Madden’s PR efforts included crafting persuasive press releases and articles, and leveraging strong relationships with hospitality journalists to secure influential digital and print media placements.

Smith Madden has provided ongoing strategic guidance and creative support, ensuring that BASK Restaurant & Bar continues to thrive in a competitive market. As one of the co-owners Jessica Coolican expressed,

"We've had the pleasure of working with the Smith Madden team across a number of years and disciplines now. The team are natural leaders in their field with an unparalleled eye for detail. The impact Smith Madden have had on our brand and presence has been unbelievably positive. They continue to knock it out of the ball park and we whole heartedly recommend their services."