W Brisbane
Cosmopolitan finesse and eclectic vibes are epitomised at W Brisbane, our 5-star hotel in the heart of the Queensland capital and on the edge of the iconic Brisbane River. Turn up the heat in the Sunshine State with gourmet cravings at Three Blue Ducks or glam up your evening at Living Room Bar. Energise at FIT gym, get your glow on at AWAY Spa or kick back at WET Deck, our rooftop lounge with a pool, cocktail bar and views overlooking Brisbane CBD. Exceptional flair is found in your luxury hotel room or suite, offering savoir faire amenities to reflect our location in Queensland. Amplify your stay with state-of-the-art technology, a W MixBar, signature W bed and famous Whatever/Whenever services.
Smith Madden Creative Agency were engaged by Marriott International, Brisbane Luxury Brands to provide art direction, planning and media production for their Brisbane Luxury Destination campaign featuring hotels: Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane. The aim of the campaign was to highlight the hotels as Brisbane luxury destinations, showcasing their multi-faceted appeal: presenting sophisticated and stylish for The Westin Brisbane and Marriott Brisbane hotels, while delivering bold and edgy for the W Brisbane hotel. Assets were to be utilised by Marriott International across digital touch points, PR and advertising media. Each piece of production required a strong essence of branding while communicating each property’s unique selling point (across destination, accommodation, F+B, leisure and wellness). The shoot was managed over 3 days with assets delivered swiftly, upholding qualities of the brief, and exceeding client expectations.
marriott.com | marriott.com/w-brisbane
Videographer: Tim Birch | Photographer: Taylah Golden | Models: Amanda Ware and Chris Noffke from Chic Brisbane
SCOPE OF WORK
“The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three days, and the team also provided incredible support with the shoot - the styling, the models, the briefing… everything was perfect!
Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.”
KIMBERLEY ROBERTS
Market & Brand Director - Premium & Select Brands Marriott International
Marriott Brisbane Luxury Destination Campaign Video