Nguyen Brothers
Nguyen Brothers Sunshine Coast is well known and loved by locals for their authentic and fresh Vietnamese offering. With three successful family owned and operated restaurants offering dine-in, takeaway and catering services, the group were looking to expand with a fourth restaurant in Noosa. They wished to strategise an opening campaign and strengthen their marketing initiatives in place at the time.
Following a marketing audit of the business, Smith Madden Creative Agency strategised an integrated acquisition and retention focused marketing strategy that included: social media refresh and strategy, media production of photography and videography, digital ads management (focused on prospecting and re-marketing campaigns), public relations and media placement, design templates and staff uniforms, as well as a new website (coming soon).
The success of the campaign led to evening service achieving the highest turnover in the Nguyen Brothers Sunshine Coast group’s history multiple times, with weeks of a fully booked Noosa restaurant.
SCOPE OF WORK
“Smith Madden Creative has taken our marketing to the next level. The strategy outlined has worked for us extremely well, from further exposing our current stores to bringing the highlights on our newly opened premise. They work really hard, are professionally flexible, understanding and we found building a working relationship with them a breeze. Highly recommend!”
YEN NGUYEN
Owner - Nguyen Brothers Sunshine Coast
