Smith Madden Welcomes Timothy Birch Studio

Creative Director, Tim Birch and Managing Director, Lauren Molloy

Smith Madden, a premium full-service brand and marketing studio proudly announces the official acquisition of Timothy Birch Studio.


Tim Birch joins Smith Madden in a dual role as Creative Director and Head of Production, ushering in a bold new chapter for the agency’s creative leadership.

A multidisciplinary creative and respected storyteller, Birch brings over a decade of experience spanning graphic design, photography, videography, and public art. With a background rooted in agency life and a career marked by collaborations with top-tier brands and cultural institutions, Birch has consistently pushed boundaries in content creation and narrative design. 

The appointment marks a strategic move by Smith Madden entering their fourth year in business, to further elevate its creative capabilities, content production, and storytelling expertise to their global clients.


“Tim’s creative energy, visionary thinking, and client-focused approach are a natural fit with the values we uphold at Smith Madden,” says Lauren Molloy, founder and Managing Director of Smith Madden.

“Our studio has always stood for excellence and innovation, and with Tim leading our creative direction and production, we’re stepping into a new era of strategic storytelling and immersive brand experiences.”

“I’ve always been drawn to meaningful work that combines purpose with creativity,” says Tim Birch.

“Joining Smith Madden allows me to contribute on a larger scale, pairing deep creative exploration with strategy-driven campaigns. We’re creating space for brands to connect with relevant, and emotionally intelligent content.”


The acquisition signifies a further evolution of Smith Madden’s experienced team, continuing to deliver exceptional in-house services from their Queensland office to global markets.

With a growing portfolio of premium clients and a commitment to trust-based partnerships, the addition of Timothy Birch Studio positions Smith Madden to lead at the intersection of creativity, production, and strategy.


This new chapter also ushers in the next stage for Smith Madden as they prepare to launch their online publication ‘paper mâché’ - focused on dynamic storytelling across curated brands that represent culture, design, food & beverage, wellness, fashion and experiences. The two entities will maintain distinct identities, united by a shared team and a foundation built on excellence, strategic insight, and bold creative vision.

Press imagery - view here.


For media enquiries or to learn more about this partnership, please contact:

Lauren Molloy
Managing Director, Smith Madden
E: lauren@smithmadden.com

About Smith Madden

Smith Madden is a full-service creative marketing studio based on the Sunshine Coast, offering premium strategy, branding, content, and marketing services. With a team of locally based experts and global experience, Smith Madden partners with clients to deliver tailored, strategic campaigns focused on long-term success.

w: www.smithmadden.com

About paper mâché

paper mâché is a very content dynamic digital magazine, focused on storytelling across culture, design, food & beverage, wellness, fashion and experiences. Focused on evolving luxury and sustainability-driven audiences, paper mâché delivers brand-aligned content that champions conscious living across digital and social platforms.

w: www.papermachemag.com

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